B2B List Building
photo by Christopher Burns @ Unsplash Whether you enjoy the process of email marketing or see it as a necessary evil, email marketing is here to stay. So how can we work around some perplexing obstacles? Technical Obstacles Technically, the biggest challenge is gaining contacts from cold emailing. It is not easy to gain the trust of complete strangers, anymore, but worse still, most third party email marketing services want contacts to be twice validated before being included in an email marketing campaign they mail out for you. You don’t have to be a spammer to be made to feel like one. The obvious workaround in this instance is to start small and do it yourself. At least until you have a minimum of 300 twice validated subscribers to begin with. The first DIY concerns are: 1.IP Reputation- (Talos Cisco) Checking your reputation before you begin email marketing will let you know if your IP address is in good standing or not, it will also let you know if you are listed on any of t...