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Showing posts with the label email marketing

Unleash Your Business's Growth Potential: Budget Hacks for 2024 Success!

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In today's competitive landscape, marketing budgets are crucial for businesses aiming to expand and stabilize their revenue. But with so many competing priorities, maximizing budget effectiveness can be challenging. Here are four hacks to help you boost your business in 2024: Focus on Your Core Channels: Don't spread yourself thin! Identify the channels driving the most results and concentrate your budget there. This could involve social media, email marketing, paid advertising, content creation, or any combination that works for you. Get Creative with Content: Content is king, but standing out requires creativity in today's competitive environment. Experiment with various formats like videos, infographics, and interactive content. Don't forget to promote your creations across all your channels. Leverage Automation Tools: Numerous automation tools can save you time and money on marketing efforts. Use social media scheduling tools to plan and publish posts in advance, an...

B2B List Building

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photo by Christopher Burns @ Unsplash   Whether you enjoy the process of email marketing or see it as a necessary evil, email marketing is here to stay. So how can we work around some perplexing obstacles? Technical Obstacles Technically, the biggest challenge is gaining contacts from cold emailing. It is not easy to gain the trust of complete strangers, anymore, but worse still, most third party email marketing services want contacts to be twice validated before being included in an email marketing campaign they mail out for you. You don’t have to be a spammer to be made to feel like one. The obvious workaround in this instance is to start small and do it yourself. At least until you have a minimum of 300 twice validated subscribers to begin with. The first DIY concerns are: 1.IP Reputation- (Talos Cisco) Checking your reputation before you begin email marketing will let you know if your IP address is in good standing or not, it will also let you know if you are listed on any of t...