Cr8T1v3 Marketing Blog

  How to locate and develop leads with individuals instead of business owners. Reaching out to professionals and those developing their careers in any field can be a slippery slope. Although B2C has a separate set of rules, many favor it. What is B2C (Business to Consumer Marketing)? In contrast to B2B, B2C assumes that you are contacting individuals based on your current product or service user demographics rather than industry focus. For example, suppose you own a company that sells report-writing software. Your product can benefit a large number of industry professionals, and it is tiered to meet enterprise-size demands. However, you've noticed that the majority of your paying customers are mid-level marketers. Quarterly sales data reveals there are freelancers, college students, and entrepreneurs that could also benefit from your product on a smaller scale. You wisely decide to redirect your prospecting focus on social media and other types of social platforms utilizing a profe...

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 Photo by Jose Alonso @ unsplash.com If you're thinking about getting into the rental arbitrage business, you should be aware of both the advantages and disadvantages of the practice. Rental arbitrage is the process of locating undervalued properties, usually foreclosures or short sales, and then renting them out at a higher price point. While successful rental arbitrage can result in significant financial rewards, there are also risks that should not be overlooked. Reasons it works as a profitable business model: 1. Rental properties are always in demand. 2. Since you don't have to purchase the dwelling or property, you don't need much money to start. 3. Relatively Low-Maintenance. The risks: 1. The actual owner must not have "claused" out this option to "sub-let" the unit. 2. Wear and tear, emergency repairs may be up to the owner or property management company to contend with, so you want to make sure the unit and building are already well cared for a...

photo by Christopher Burns @ Unsplash   Whether you enjoy the process of email marketing or see it as a necessary evil, email marketing is here to stay. So how can we work around some perplexing obstacles? Technical Obstacles Technically, the biggest challenge is gaining contacts from cold emailing. It is not easy to gain the trust of complete strangers, anymore, but worse still, most third party email marketing services want contacts to be twice validated before being included in an email marketing campaign they mail out for you. You don’t have to be a spammer to be made to feel like one. The obvious workaround in this instance is to start small and do it yourself. At least until you have a minimum of 300 twice validated subscribers to begin with. The first DIY concerns are: 1.IP Reputation- (Talos Cisco) Checking your reputation before you begin email marketing will let you know if your IP address is in good standing or not, it will also let you know if you are listed on any of t...