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Showing posts from January, 2023

The End Of Email Warming: Will This Mean The Rise Of Irresistible Content?

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  Email warming has come to an end as Google cracks down on those who engage in this cold email marketing strategy. Here are some suggestions for how to move forward. Email warming refers to the process of gradually increasing the volume of emails sent to a particular email address or domain in order to improve overall email deliverability. This is done because sending numerous emails at once to or from a new email address or domain can trigger spam filters and cause the emails to be blocked or sent to the recipient's spam folder. The process of email warming permits the email service provider (ESP) and the recipient's email server to become familiar with the sender's IP address and domain, reducing the likelihood of the emails being flagged as spam and increasing inbox deliverability. When a company begins its email marketing campaign for the first time, it is customary to use a new email account, to send a well written email to potential clients asking for permission t...

Real Estate Arbitrage In Distressed Communities

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  Real estate arbitrage is the process of buying property at a lower price in one market and then selling it for a higher price in another market. This can be a great way to make a profit and improve properties and neighborhoods by renovating and upgrading them. However, when it comes to at-risk communities, it's important to approach the process with care and consideration for the well-being of the community. One way to do this is by acquiring homes in at-risk communities through government auctions. Government agencies such as the Department of Housing and Urban Development (HUD) and the Veterans Affairs (VA) may sell foreclosed homes at auction. These homes may be located in at-risk communities and can be acquired by private individuals or investors through the auction process. It's important to note that purchasing a home at a government auction may come with certain conditions or requirements. By investing in affordable housing, renovating and upgrading the homes acquired ...

Did Video Kill the Radio Star?

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Copywriting in 2023 vs Content Marketing can the two co-exist any longer? Here is the compromise during this timely transition and the mass introduction of AI writers.  Copywriting can supplement content marketing strategies such as blog posts, social media campaigns, and other digital marketing outreach to increase brand visibility and reach potential customers.  Here is how the two may continue to work together in support of an open market, relevant products, and services that consumers want.  Quality copywriting provides structure to establish clear messaging and reinforces the key message in text and visual communications, which increases engagement.  Without humor or cultural idioms, can the average consumer really benefit from copywriting?  Copywriting is used to develop content that will capture your reader's attention and motivate them to act. So it is critical to strike the right tone, which means in the same way that advertising changes with the times,...