The End Of Email Warming: Will This Mean The Rise Of Irresistible Content?
Email warming has come to an end as Google cracks down on those who engage in this cold email marketing strategy. Here are some suggestions for how to move forward. Email warming refers to the process of gradually increasing the volume of emails sent to a particular email address or domain in order to improve overall email deliverability. This is done because sending numerous emails at once to or from a new email address or domain can trigger spam filters and cause the emails to be blocked or sent to the recipient's spam folder. The process of email warming permits the email service provider (ESP) and the recipient's email server to become familiar with the sender's IP address and domain, reducing the likelihood of the emails being flagged as spam and increasing inbox deliverability. When a company begins its email marketing campaign for the first time, it is customary to use a new email account, to send a well written email to potential clients asking for permission t...