7 Common SEO Problems and How to Solve Them
There are many common SEO problems that online businesses face. One of the most common is keyword stuffing, which is when a business fills their content with too many keywords in an attempt to rank higher in search engines. This can actually hurt their ranking, as well as make their content difficult to read. Other common SEO problems include duplicate content, thin content, and low-quality links.
2. Understand what causes them
In order to avoid key word stuffing, businesses should focus on creating quality content that uses keywords naturally and sparingly. Somewhere between 3 and 5 keywords can be an easy to fulfill goal and allows you to pick the best performing keywords for your content each time.
3. See how they can be fixed
Avoid duplicating content. When in doubt or out of ideas, consult the news for different angles on your business niche. Pick and choose your keywords carefully, don't be afraid to pick keywords that are less competitive every once in a while. Refrain from using 'cloaking' (adding keywords in white font) tricks, they come with penalties, and you're going to be more successful just keeping your content creative and fun.
4. Keyword stuffing
Not only does this make the content difficult to read for the audience you are attracting, but it also hurts the business's chances of being found in search engines. When creating content, businesses should focus on quality over quantity. This means creating content that is informative and interesting, without stuffing it full of keywords. You want to write good articles and content which is informative and fun to read. The keywords will come, there is no fast track to building a business.
5. Broken links
Broken links are one of the most common SEO problems for online businesses. When a link is broken, it means that the link is no longer working and that the user will be unable to access the content that they are looking for. This can be a major problem for businesses as it can result in lost traffic and customers. There are a few ways to fix broken links, but the most effective way is to simply remove them from your website and have a link testing schedule that you stick too.
6. Poorly written titles and descriptions
One of the most common SEO problems for online businesses is poorly written titles and descriptions. This can lead to low search engine rankings and fewer visitors to your website.
When writing titles and descriptions, be sure to use keywords that accurately describe your business and what you offer. Be creative and concise, and avoid using generic terms that could apply to any website.
There are free resources and AI tools to help you out.
7. Not being mobile friendly
If you're running an online business, one of the worst things you can do is fail to make your site mobile friendly. In 2017, mobile devices accounted for 60% of all internet traffic worldwide, and that number is only going to grow. If your site isn't optimized for mobile, you're losing out on a huge chunk of potential customers.
There are a few common reasons why sites aren't mobile friendly. The first is that the site was designed for desktop only and wasn't updated when mobile usage became more common. The second is that the site uses too much Flash, which isn't supported on most mobile devices. Finally, some sites are just too complex and busy to be easily viewed on a small screen.
Fortunately, there are ways to fix all of these problems. If your site isn't mobile friendly, the first thing you should do is update your design. Make sure your site can be easily viewed on all screen sizes and that all the important information is easily accessible. If you're using Flash, switch to HTML5 or another supported format. And finally, if your site is too complex, consider simplifying it or creating a separate mobile version or app.
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