Using Your YouTube Channel to Grow Your Business

Regina's Story, May Help You Decide

Everyone with a Google account has access to YouTube. Creating a free YouTube channel is a proven successful way to advance almost any goal.

Regina is a lawyer with a small practice, here is her story.

Regina got into law with high ideals. These ideals carried her through school. At a young age, Regina was able to open her own law office. The trouble was, she needed to get her message out not only to people who may think they couldn't afford her service, but to people who didn't understand the full spectrum of their legal rights.

She considered YouTube and wanted to make the most of the YouTube platform to reach her target audience and promote legal services. Because she didn't have free time for trial and error, she decided to invest in a YouTube mastery course.

The course provided her and her assistant with the technical skills and knowledge they needed to make the most of YouTube. They, of course, didn't have any real technical skills beyond personal videos and selfies, so they were both starting from scratch. What they didn't know was this is exactly the sort of realness that means the most to viewers.

There are specifics to structuring a channel so that you aren't just throwing information into the wind and hoping others respond to it. This knowledge can take months if not years to fully grasp and implement.  Something, neither Regina nor her practice had to spare. 

So creating a unique and engaging brand identity on the platform, customizations, and the secret recipe for simple yet consistent look and feel for videos were all necessary tweaks to make it easier for viewers to recognize and engage with their content.

The course also enabled them to gain insights into their audience and adjust their strategy accordingly. 

Because one section featured a few extras that at first didn't seem very important, about YouTube analytics: how to track the performance of videos and optimize content, she learned how to work smarter not harder.

The time saver was how to create content that resonates with viewers the first time. 

Now equipped with a strategy to effectively grow an audience online. She could get her real message to the public and help people get the knowledge they needed for free. 

Regina was very happy with her YouTube mastery course and is now fulfilling her dream as well as her career goals. Regina's story is just one example of how YouTube can make things happen for businesses and professionals, not just creatives.

Because it is possible to also generate an income through YouTube, many businesses can also afford to provide some free incentives that would not normally make sense for them.

I hope you and your company can see yourself in Regina's story. 

Learn more about Tube Mastery Course and find out if this is the right strategy for you moving forward.