Cr8T1v3 Marketing Blog

  Email warming has come to an end as Google cracks down on those who engage in this cold email marketing strategy. Here are some suggestions for how to move forward. Email warming refers to the process of gradually increasing the volume of emails sent to a particular email address or domain in order to improve overall email deliverability. This is done because sending numerous emails at once to or from a new email address or domain can trigger spam filters and cause the emails to be blocked or sent to the recipient's spam folder. The process of email warming permits the email service provider (ESP) and the recipient's email server to become familiar with the sender's IP address and domain, reducing the likelihood of the emails being flagged as spam and increasing inbox deliverability. When a company begins its email marketing campaign for the first time, it is customary to use a new email account, to send a well written email to potential clients asking for permission t...

  Real estate arbitrage is the process of buying property at a lower price in one market and then selling it for a higher price in another market. This can be a great way to make a profit and improve properties and neighborhoods by renovating and upgrading them. However, when it comes to at-risk communities, it's important to approach the process with care and consideration for the well-being of the community. One way to do this is by acquiring homes in at-risk communities through government auctions. Government agencies such as the Department of Housing and Urban Development (HUD) and the Veterans Affairs (VA) may sell foreclosed homes at auction. These homes may be located in at-risk communities and can be acquired by private individuals or investors through the auction process. It's important to note that purchasing a home at a government auction may come with certain conditions or requirements. By investing in affordable housing, renovating and upgrading the homes acquired ...

Copywriting in 2023 vs Content Marketing can the two co-exist any longer? Here is the compromise during this timely transition and the mass introduction of AI writers.  Copywriting can supplement content marketing strategies such as blog posts, social media campaigns, and other digital marketing outreach to increase brand visibility and reach potential customers.  Here is how the two may continue to work together in support of an open market, relevant products, and services that consumers want.  Quality copywriting provides structure to establish clear messaging and reinforces the key message in text and visual communications, which increases engagement.  Without humor or cultural idioms, can the average consumer really benefit from copywriting?  Copywriting is used to develop content that will capture your reader's attention and motivate them to act. So it is critical to strike the right tone, which means in the same way that advertising changes with the times,...

  How to locate and develop leads with individuals instead of business owners. Reaching out to professionals and those developing their careers in any field can be a slippery slope. Although B2C has a separate set of rules, many favor it. What is B2C (Business to Consumer Marketing)? In contrast to B2B, B2C assumes that you are contacting individuals based on your current product or service user demographics rather than industry focus. For example, suppose you own a company that sells report-writing software. Your product can benefit a large number of industry professionals, and it is tiered to meet enterprise-size demands. However, you've noticed that the majority of your paying customers are mid-level marketers. Quarterly sales data reveals there are freelancers, college students, and entrepreneurs that could also benefit from your product on a smaller scale. You wisely decide to redirect your prospecting focus on social media and other types of social platforms utilizing a profe...

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 Photo by Jose Alonso @ unsplash.com If you're thinking about getting into the rental arbitrage business, you should be aware of both the advantages and disadvantages of the practice. Rental arbitrage is the process of locating undervalued properties, usually foreclosures or short sales, and then renting them out at a higher price point. While successful rental arbitrage can result in significant financial rewards, there are also risks that should not be overlooked. Reasons it works as a profitable business model: 1. Rental properties are always in demand. 2. Since you don't have to purchase the dwelling or property, you don't need much money to start. 3. Relatively Low-Maintenance. The risks: 1. The actual owner must not have "claused" out this option to "sub-let" the unit. 2. Wear and tear, emergency repairs may be up to the owner or property management company to contend with, so you want to make sure the unit and building are already well cared for a...

photo by Christopher Burns @ Unsplash   Whether you enjoy the process of email marketing or see it as a necessary evil, email marketing is here to stay. So how can we work around some perplexing obstacles? Technical Obstacles Technically, the biggest challenge is gaining contacts from cold emailing. It is not easy to gain the trust of complete strangers, anymore, but worse still, most third party email marketing services want contacts to be twice validated before being included in an email marketing campaign they mail out for you. You don’t have to be a spammer to be made to feel like one. The obvious workaround in this instance is to start small and do it yourself. At least until you have a minimum of 300 twice validated subscribers to begin with. The first DIY concerns are: 1.IP Reputation- (Talos Cisco) Checking your reputation before you begin email marketing will let you know if your IP address is in good standing or not, it will also let you know if you are listed on any of t...